Monday, November 28, 2011

Communicating With Your Market Through A Social Media Business Plan

By Reed Slidell


There is the facility to do Facebook pages as part of our social media business plan which we messed about with through a launch of asite selling football mementos, which will give you the ability to actually put a page up, a domain fundamentally or a personal page for a business on Facebook. Folk can comment on that. It's like a blog / Facebook page so people can feel safe within Facebook and have interaction with your business and like your business and such like. So it's worth considering. I believe where it works well is in the business to buyer type spaces.

In the business to business work like, as an example, Telco work, using social media for business doesn't actually fit because Susie the receptionist isn't going to go and like a company that she purchased a phone system for her office for. So it's not truly good for that but plenty of the business Beta C material, like if you're in marriage celebrant work, folks would like that sort of thing and there may be fit there for sure.

Just recently my helper in my SEO company handles all the work that we do over at Flippa which is a website market-place where you can buy and sell web sites. That is a space that we're potentially looking to shift into, I imagine attempting to become the Warren Buffett of the online world and buy web sites and build them up and then sell them. We bought this domain , we got it for $2100. It was buying firms online, that's definitely an enterprize model in itself.

On a Facebook page, they've got a page set up and there is a little like button. You can set up one like that for your page as part of social media business plan and you can give offers and that type of thing. It all comes down to having a really clear picture of who your avatar which is one of the website advice you could get; your ideal client is, and then making sure, are they in this space, is it even worth creating and then to determine whether or not it's something that you'll introduce.

You can jump in and when you are the owner of this page, you get the ability to make a lot of changes to it. You may see plenty of folks now using Facebook pay-per-click, you can pay for those adverts and then driving the traffic to their Facebook page. I thought, that is genius, that's like Facebook basically exclaiming, pay us money to force traffic to our pages on our particular site name. You can read other details on this with one of our S.E.O products so do check our S.E.O System 2.0 review.

One of the good things about having a Facebook page, is that if people go to your Facebook page and hit the like button, what can actually happen is when you post something on your Facebook page, it gets pushed straight through to their newsfeed. So basically they're on Facebook looking at Sarah next door has just got dumped by her boyfriend and Scott's done something else in your Facebook stream.

All of a sudden it's talking about your business in the middle of that stream and you can do that very effectively, obviously for nothing to folks who like your Facebook page. It's good from that viewpoint, so I think that's why folks are doing pay-per-click to their Facebook page. It's to do a list for your social media business plan within Facebook where it feels safe.




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